Subaru Launches Police Sales Assault
>> Listen to this Article or Add to Podcast
Symmetrical all-wheel drive specialist, Subaru, has launched a serious assault on the police car market targeting both unmarked and high-visibility liveried use.
Already favoured by several forces, the iconic Impreza will be joined by the sporting executive Legacy and crossover Forester in a three-pronged attack.
This follows Subaru winning approval as an official supplier by the Police Information Technology Organisation.
In addition, the first decaled demonstration Forester has just hit the highways complete with all the equipment required for the official police-spec 'Utility 4x4' category.
Acknowledging the importance of this initiative, Subaru has appointed specialist motor services outsource, Landar Ltd, to establish a Police Sales Unit.
Headed by Programme Manager, Lance Jenkins, this will provide dedicated sales and operational support.
This unit has already received orders for a number of unmarked Imprezas and Legacys by various constabularies and Lance has now begun a charm offensive on fleet managers from more than 40 police forces throughout the UK.
He said: "The performance, agility and reliability of the Impreza is already well known by many forces but few appreciate how ideal the Forester is for rural use and as an all-terrain multi-function vehicle.
"The Legacy is also very attractive as a low-profile ‘stealth’ car where covert surveillance and eventual pursuit is required. It will be my job to get the Subaru on more shopping lists and to raise its profile among the constabularies."
Subaru's Police Sales unit will also offer interested forces extended vehicle loans for up to six months under a new 'try and buy' programme.
While the entire Subaru range is available for police demonstration, the new-look '06 Forester 2.5 XT is the first liveried vehicle to begin trials.
It features a 230 PS turbocharged engine which is good for a 0-60 mph time of 5.7 seconds yet has a 200 mm-plus ground clearance and full-time symmetrical all-wheel drive, making it a formidable pursuit vehicle should villains decide to leave the highway.
Related Articles:
Automobile | Automobiles | Auto | Autos | Auto News | All Terrain | All Terrain Vehicle | Car | Cars | Enforcement | Fleet | Fleets | Patrol | Patrol Vehicle | Police | Police Car | Road Safety | Sales | Subaru | Traffic | Vehicle | Vehicles | UK | United Kingdom
Symmetrical all-wheel drive specialist, Subaru, has launched a serious assault on the police car market targeting both unmarked and high-visibility liveried use.Already favoured by several forces, the iconic Impreza will be joined by the sporting executive Legacy and crossover Forester in a three-pronged attack.
This follows Subaru winning approval as an official supplier by the Police Information Technology Organisation.
In addition, the first decaled demonstration Forester has just hit the highways complete with all the equipment required for the official police-spec 'Utility 4x4' category.
Acknowledging the importance of this initiative, Subaru has appointed specialist motor services outsource, Landar Ltd, to establish a Police Sales Unit.
Headed by Programme Manager, Lance Jenkins, this will provide dedicated sales and operational support.
This unit has already received orders for a number of unmarked Imprezas and Legacys by various constabularies and Lance has now begun a charm offensive on fleet managers from more than 40 police forces throughout the UK.
He said: "The performance, agility and reliability of the Impreza is already well known by many forces but few appreciate how ideal the Forester is for rural use and as an all-terrain multi-function vehicle.
"The Legacy is also very attractive as a low-profile ‘stealth’ car where covert surveillance and eventual pursuit is required. It will be my job to get the Subaru on more shopping lists and to raise its profile among the constabularies."
Subaru's Police Sales unit will also offer interested forces extended vehicle loans for up to six months under a new 'try and buy' programme.
While the entire Subaru range is available for police demonstration, the new-look '06 Forester 2.5 XT is the first liveried vehicle to begin trials.
It features a 230 PS turbocharged engine which is good for a 0-60 mph time of 5.7 seconds yet has a 200 mm-plus ground clearance and full-time symmetrical all-wheel drive, making it a formidable pursuit vehicle should villains decide to leave the highway.
Related Articles:
- What Car? Reveals UK's Most Reliable Cars
- Police Officer Accused of Dangerous Driving at 159mph
- PC Milton not guilty despite 159mph
- Appeal Over 159mph Police Officer
- Worrying Rise in Police Crashes
- Bonjour, Bonjour, Bonjour… what do we have here then?
- Thieves Thwarted as Tracker Traces BMWs Galore!
Automobile | Automobiles | Auto | Autos | Auto News | All Terrain | All Terrain Vehicle | Car | Cars | Enforcement | Fleet | Fleets | Patrol | Patrol Vehicle | Police | Police Car | Road Safety | Sales | Subaru | Traffic | Vehicle | Vehicles | UK | United Kingdom
posted by Jon Fry at 1:00:00 AM
0 Comments: Please Post a Comment
Links to this post:
Create a Link
<< Return to The Home Page