Highways Agency Keep Left Campaign
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Drivers on the country's motorways and major 'A' roads are being reminded of good driving habits today. The Highways Agency is reminding all road users to keep left when not overtaking and not to drink and drive.
From 10am today, Friday 7 October, selected motorway message signs will display the message "Keep left unless overtaking". From tomorrow, Saturday 8 October, selected signs will display: "Don't drink and drive". This is part of an overall government campaign to encourage better driving habits to improve safety and reduce congestion for us all.
The two messages will be used on alternate days until Sunday 16 October.
Chief Highway Engineer Ginny Clarke said:
"We want all drivers to think about their responsibility behind the wheel. Both how we use motorway lanes and our ability to control our vehicles can impact on other road users and cause accidents. Better use of motorway lanes will help to avoid causing great irritation to other drivers and keep traffic moving freely. And avoiding alcohol before driving can reduce the risk of accidents caused by impaired reaction and control, which will improve safety for us all".
A total of 180 variable message signs will be used across the country.
The Agency is urging road users to ask themselves:
* Have I finished overtaking?
* Is the road ahead clear?
* Could I move to the left?
* Am I holding up traffic behind me by staying in this lane?
The Agency's message campaign will continue into next year. By the end of 2005 there will have been four 'keep left' campaigns. Analysis from feedback from each campaign helps us build on and enhance the targeting and effectiveness of the messages for future campaigns.
Related Articles:
From 10am today, Friday 7 October, selected motorway message signs will display the message "Keep left unless overtaking". From tomorrow, Saturday 8 October, selected signs will display: "Don't drink and drive". This is part of an overall government campaign to encourage better driving habits to improve safety and reduce congestion for us all.
The two messages will be used on alternate days until Sunday 16 October.
Chief Highway Engineer Ginny Clarke said:
"We want all drivers to think about their responsibility behind the wheel. Both how we use motorway lanes and our ability to control our vehicles can impact on other road users and cause accidents. Better use of motorway lanes will help to avoid causing great irritation to other drivers and keep traffic moving freely. And avoiding alcohol before driving can reduce the risk of accidents caused by impaired reaction and control, which will improve safety for us all".
A total of 180 variable message signs will be used across the country.
The Agency is urging road users to ask themselves:
* Have I finished overtaking?
* Is the road ahead clear?
* Could I move to the left?
* Am I holding up traffic behind me by staying in this lane?
The Agency's message campaign will continue into next year. By the end of 2005 there will have been four 'keep left' campaigns. Analysis from feedback from each campaign helps us build on and enhance the targeting and effectiveness of the messages for future campaigns.
Related Articles:
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